AI Flood Hits Streaming Platforms

1. Nearly half of Deezer uploads are AI‑generated

Streaming platform Deezer revealed striking new numbers: approximately 44% of all new uploads are now fully AI‑generated tracks. The company also reports that a significant portion of streams tied to these uploads are fraudulent or bot‑driven.

2. Sony removes over 135,000 AI deepfakes

Major labels are escalating their response. Sony Music Entertainment confirmed it has already requested the removal of more than 135,000 AI‑generated deepfake tracks that imitate the voices and styles of real artists.

3. Artists speak out against AI music

The debate is becoming increasingly heated within the industry. Grammy‑winning producer Jack Antonoff publicly criticized the growing use of AI in music creation, defending human artistry and authenticity.

4. Streaming platforms invest in AI detection

At the same time, streaming services are rapidly developing detection technologies. Deezer has started offering its AI‑detection system to competing platforms, aiming to reduce fake songs and streaming fraud across the industry.

5. Promotion strategies continue to evolve

As AI content floods recommendation systems, artists and labels are relying more heavily on audience targeting, branding, and strategic playlist placement to maintain visibility and long‑term fan engagement.