Streaming Deals, BMG‑Spotify Deal & AI in Music Promo

This week features several developments that are notably reshaping the streaming and music promo landscape: new streaming deals for consumers, a major rights deal between BMG and Spotify, and the growing influence of AI technologies in the music ecosystem.

1. New streaming deals for users
Streaming providers are increasingly offering attractive deals and bundles – not only video, but with clear audio and music promo implications. 
These moves may intensify competition and open new visibility and monetisation paths for artists and labels.

2. Direct licensing between BMG & Spotify
BMG and Spotify have entered a multiyear direct licensing agreement in the United States. 
This signals labels taking more direct control of their relationships with platforms—impacting cost structures, control and revenue models. For artists this means: licensing and release strategies need a proactive review.

3. AI in music‑promo and rights environment
Simultaneously, AI‑driven systems are gaining importance in music – for usage attribution, personalised clips and more.
Artists who understand and integrate these tools early may gain a promo edge. For independent acts: AI isn’t just for major labels; it can be a strategic lever for reach and automation.

Assessment & Relevance for Artists & Promo

• Rethink visibility: Deals and bundles increase competition – promo timing and surface need increased strategy.

• Strengthen rights control: Direct licensing means more control over usage and revenue—also relevant for smaller artists/labels.

• Leverage tech: AI tools and data‑driven approaches are no longer future – they’re present. Early adoption pays off.

• Expand promo mix: Playlist marketing remains key, but is increasingly complemented by video, interactive content and data‑enhanced campaigns.

If you like, we can support you with playlist, radio and digital music promo strategies to raise your music’s visibility—especially during change.