Entries by Sven Hessel

🎛 AI & Music Promotion: How Artificial Intelligence Is Transforming the Game (2025)

Artificial Intelligence has moved from buzzword to game changer – and the music industry is no exception. From creating stunning visuals and press materials to predicting playlist opportunities with data-driven insights, AI is reshaping the way artists, labels, and promoters approach music marketing. But what does this mean for music promotion in 2025 – and […]

Spotify’s “Music Pro” – What It Means for Artists

Spotify is preparing to launch “Music Pro”, a premium subscription designed for audiophiles and artists alike. This new service will offer lossless HiFi audio streaming, advanced remixing tools, and exclusive concert ticket deals. The additional monthly fee for “Music Pro” is expected to be around €6. What Does “Music Pro” Mean for Artists? The introduction […]

Why Radio and Airplay Promotion Matter for Your Music Career

Why Radio and Airplay Promotion Should Be Part of Every Music Strategy Many artists and labels rely heavily on playlist pitching to gain quick and measurable results, such as streams and playlist placements. However, focusing solely on streaming means missing out on valuable opportunities. Radio and airplay promotion offer long-term advantages that go beyond short-lived […]

O’Neal & FR3SH TrX – DAYLIGHT (Melodic-Techno-Mixes)

O’Neal & FR3SH TrX – DAYLIGHT (Melodic-Techno-Mixes) Following the successful release of their Future House single “Daylight” in June 2024 and the incredible success of their track “You Got Me,” which has amassed over 5 million streams on Spotify, the talented producers O’Neal & FR3SH TrX present the “Melodic Techno Mixe” of “Daylight”. The release […]